Darla Hall - Healthy Disruption
Welcome to "AigoraCast", conversations with industry experts on how new technologies are transforming sensory and consumer science!
Darla Hall, Founding Partner of Research Vibe, guides cross-functional teams to deliver strategic solutions that transform consumer insights into innovative products and brands. Darla has lived and played in the world of product and market research for three decades, providing services to CPG, non-profits, entertainment and healthcare industries. As a Sensory Scientist and Certified Food Scientist, she brings a unique research perspective to CPG client teams. With a deep understanding of food systems and processes, she balances technical challenges with delivering a desired product and sensory experience. She is passionate about taking cross-functional teams on a journey inside the hearts and minds of consumers, discovering the emotional connection to products and illuminating solutions that improve consumer quality of life.
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