Joanne Hort - Leveraging New Technologies to Increase Measurement Validity
Welcome to "AigoraCast", conversations with industry experts on how new technologies are transforming sensory and consumer science!
Professor Hort is an internationally renowned sensory scientist and is Fonterra-Riddet Chair in Consumer and Sensory Science at Massey University (NZ). She is also a Principal Investigator in the Riddet Centre of Research Excellence. Her research focuses on a multidisciplinary approach to understanding the factors affecting consumer perception of food and consequent choice behaviours, and developing effective methods to measure them. She is director of FEAST, the Food Experience and Sensory Testing Lab, and has recently secured NZ$2.25M to develop a future facing Consumer and Sensory Science Centre at Massey’s Manawatu Campus.
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