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  • John Ennis

Pangborn 2019 Presentation - Open Source Tools for Generalizing TURF Analysis



Last week in Edinburgh, Scotland, I was honored by the opportunity to present joint work conducted with Will Russ of the Institute for Perception and Frank Rossi of PepsiCo through a poster entitled "Open Source Tools for Generalizing TURF Analysis." The poster covered a comprehensive look at how linear programming can be used to revolutionize TURF analysis, allowing us to answer questions that we previously wouldn't have thought we could ask. And, even better, all of this progress can be conducted through freely-available, open-source tools.


The presentation can be downloaded by clicking on the image above, or by clicking here.



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