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Rebecca Bleibaum - We’re All Individuals


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Becky Bleibaum, M.A., president and co-founder of Dragonfly SCI, sensory science consultancy with a mission to help entrepreneurially spirited teams, and their products, become more successful in the marketplace.


Prior to founding Dragonfly SCI, Bleibaum was the Chief Sensory Officer at Tragon Corporation, working alongside Herbert Stone and Joel Sidel for nearly 30 years, beginning as their first intern while a student at UC Davis under the guidance of Rose Marie Pangborn and Howard Schutz.


She also is co-developer and instructor of UC Davis Extension’s web-based “Applied Sensory & Consumer Science Certificate Program”, on their Leadership Board for Agricultural and Environmental Sciences, teaches sensory science in the Master, Professional, and Intensive Brewing Program, and in 2016, was awarded the Outstanding Service Award for her contributions and dedication to the University's continuing education programs.


Bleibaum is co-author of Sensory Evaluation Practices, Fourth Edition (2012), A Practical Guide to Comparative Advertising: Dare-to-Compare (est. 2018), along with a variety of chapters, papers, and presentations on sensory and consumer science. She is the past Chair for ASTM E-18 on Sensory Evaluation and has been active in ASTM since 1985. She is a founding member of the Society of Sensory Professionals and was conference chair for the second meeting in Napa Valley, in 2010. Bleibaum has received multiple ASTM awards for contributions, has spoken at numerous workshops and events, and has given hundreds of presentations on sensory science over the years on a wide variety of FMCG products.


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Dragonfly SCI


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