• John Ennis

Eye on AI - April 12, 2019




Welcome to our "Eye on AI" series, where we round up exciting news at the intersection of consumer science and artificial intelligence!

The first article this week is a summary of how Unilever is using AI tools to search through unstructured data to gain new product insights, such as those that led to the creation of the Ben & Jerry’s cereal-flavored ice-creams. Less relevant to consumer science but noteworthy nonetheless is how Unilever is also using AI to save time in their hiring process. Read more at Digiday.

Building on last week's news about robotic farming, the second article this week details how scientists at MIT are using controlled environmental agriculture (sometimes called "cyber agriculture") to optimize various biological outcomes such as the concentration of flavor molecules. This line of research seems highly compatible with sensory science, so I look forward to seeing what the future holds in this area. Read more at the World Economic Forum.

Finally, this last article is not consumer research per se, but instead involves an area worth keeping an eye on as it will have a significant impact on marketing and perhaps even report and presentation preparation. The LA Times reports an increasing use of machine learning to assist with script writing. Will these tools supplement creative copywriting, or replace it? My belief (consistent with Aigora's core beliefs) is that humans who work creatively with these tools will outperform both machines alone and humans who eschew the tools altogether, but time will tell.

That's it for now. If you'd like to receive email updates from Aigora, including weekly video recaps of our blog activity, click on the button below to join our email list. Thanks for stopping by!

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