• John Ennis

Eye on AI - April 5, 2019





Today we launch our "Eye on AI" series, where we round up exciting news at the intersection of consumer science and artificial intelligence!

PepsiCo is using a variety of AI and machine learning techniques to streamline operations and focus their marketing. The line that made me laugh was, 'It turns out one of the biggest hurdles is "reprogramming humans" to feel comfortable with the technology.' Read more at Forbes.

Robotic farming is on the rise, with potentially significant consequences for ingredient suppliers. Read more at the Boston Globe.

McDonald’s announced they would acquire Dynamic Yield, an Israeli startup that offers a machine learning driven recommender system. McDonald's also announced they were reversing course on minimum wage increases, and would abandon opposition to a federal minimum wage increase to $15 per hour. Are these two pieces of news independent events? Form your own opinion after reading more at Wired and the New York Times.

Finally, Yum China is using machine learning to personalize menus at KFC to increase consumer loyalty. Companies that succeed with such an approach will gain a substantial first-mover advantage, as consumers will then face a non-trivial switching cost should they consider a competitor. Read more at Bloomberg Businessweek.

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